Fresh 4 Fido
Introducing: Jena Womack of Fresh 4 Fido
Based in Regina, Fresh 4 Fido is a small business owned and operated by Jena Womack where she makes handcrafted dog food and treats. After the early passing of her own dog, she began the dive into researching the ingredients in the commercial food she was feeding her dog and was shocked with the ingredients that were permitted. In an effort to ensure her current pups were receiving nutritious options, she began the venture of making homemade food for her dogs, which quickly shifted into an entrepreneurial pursuit.
Originally, Jena had a business partner which they ran a booth at the farmers' market, but the pandemic required a significant shift in their business-model. As a result, Jena decided to rebrand and now runs her own small business. As of 2022, the RFM proudly presents the newly rebranded Fresh 4 Fido - Natural Food & Treats and all dog friends attending the market are happy to see the tasty treats are back!